Advantages Of Google My Business Listing
No matter how many social media platforms you actively use, Google search is still the preferred bookmarking option for making important purchasing decisions. The first thing customers who search for your products and services online majorly do a deep Google search.
In fact, Google reports that 46% of all searches have local intent, and the location of a business is the main information sought by local searches. But how do you ensure that you have relevant information that appears on multiple devices in search results?
Without a Google My Business account, you will miss important local sales and opportunities.
Google My Business is one of the most underrated online marketing tools and has proven to be beneficial for all kinds of business (regardless of size or niche). It's worth adding to the digital marketing library for 2020 and beyond.
What Is A Google My Business Tool?
"Google My Business" allows you to include your business location in Google Maps and local search results. It can display important information about your business, including business hours and closing times, contact information, or links to your website. Recently, Google also released a new feature that allows you to post links to articles or upcoming events. The best part is, it is free, but all companies should consider its necessity. If your business is an online business and you don’t have a physical store, you should consider having a Google My Business page.
How do Google My Business Listing Works?
The first step is to create a Google My Business list by declaring your page or creating a new page and then checking it. With Google My Business, you will be able to create a simple website to attract more customers for your business. It's also important to optimize the "Google My Business listing” by adding keywords, CTAs, FAQs, and related photos / videos.
When someone searches for a product or service, the local search list dominates. So the next time users search for your product or service in your area, your "Google My Business" page will appear in the list. Your page information will be displayed in three different locations:
- Google’s sidebar
- Local results
- Google maps
Therefore, potential customers will be able to see your location, contacts, and other details from your page itself.
What Are The Advantages Of Google My Business Listing?
1. Google My Business Makes You Visible
"Google My Business" is a tool that puts your business on the global map. Google is one of the largest search engines in the world. Google receives more than 63,000 searches per second on any given day, not to mention that Google’s “near me” searches have doubled in the past year.
About 90% of search engines do not make a decision about the brand before starting their search. This simply means that your business must be visible in online search in order to attract their attention and stand out from the competition.
Without Google My Business, no matter how well you practice SEO techniques on your website, you will lose visibility. The Google My Business listing takes priority on the first page of Google local search and map queries.
For example, when we search for "coffee shops in Italy". You will notice that part of the GMB listing appears before the website is ranked.
2. Google My Business Helps You Get Customer Information
Get customer information from your GMB list and use it to improve your business. GMB's understanding of Google is mainly about how customers find your business information in search and maps, and what they do when they find it. This data includes the following information:
• How many views your ad has received.
• How and where customers find your ad.
• The action performed by the customer on your list.
• And other customer interactions with your GMB list.
3. Increases Traffic And Sales
According to Google, by being on the "Google My Business" list, companies are more likely to attract local visits from browsing users by 70%, which increases traffic and sales. The multiple verification steps that each company completes before it appears in the local search builds trust among customers.
After appearing in local search, your website needs to load quickly to take advantage of this opportunity. If your website is currently taking too long, take steps to reduce the time users wait for the page to load. You certainly don’t want them to leave your site before they enter your funnel and let all these efforts go to waste. Therefore, optimize your website accordingly to further increase potential customers.
4. Allows People To Leave Google My Business Review
Google My Business Review is an important marketing tool for getting recommendations and feedback. All ordinary people will search for services and products online before trying to buy them in person. When you have an online list with reviews, customers can easily determine if you are right for them.
Your online comment is essentially social proof. When potential customers see positive reviews on Google's local business listings, they know you are a reputable business.
5. Free Google Ads
There are several ways to promote your business and get it featured on the Google home page. One way is to run a Google Ads campaign, but you need a big budget. Another way is to improve your search engine optimization, but it takes time to develop your authority and ranking. However, Google My Business listings provides a faster and cheaper way to get targeted exposure on the larger search engines. It will cost you nothing to create, declare and verify your list, and you will spend less time optimizing your profile. The list shows your business in front of many potential customers, giving them easy access to your contacts, addresses, website, and business hours, all of which are free. Therefore, having such valuable resources without incurring any expense allows you to invest resources in other areas.
6. Google My Business Is The Future Of Online Marketing
Google continues to expand and increase online data and capabilities for consumers and businesses. They are already a billion dollar businesses and have started creating online tools to help businesses large and small increase sales and brand awareness.
Don't wait until it's too late to start using the power of Google. Get started with creating Google My Business and then embrace a new way of branding online.
How To Optimize Your Google My Business Page
After configuring and claiming a Google My Business page for your company, the next step is to make sure it is filling with all the important information. You must aim to include as much as possible on the GMB list as possible. When you have found your business in the search results, your next step is to click on your company and find information, such as contact details and addresses.
Address and search information for people must be accessible immediately. Once you set a precise business address, people should know that you are easy to find in person. If it is not clear people will go somewhere.
This is the online environment businesses must now compete in, so make sure your business is taking advantage of the way people are searching online and don't let it hinder your ability to attract new customers.
Adding Images Regularly
You may have added your exterior / interior business, your logo and a main image and your team, but you should not stop there. Publish as many images as possible. This indicates that yu are active on Google.
The review is an important factor when you really think about the business and acts as a real world signal and is classified in a regional search. Not only this, they act as social evidence to their potential customers and help them decide if to do business with you or not. The best way to collect the reviews is to ask them. Look for clients who know what was satisfied with your product and your service. Set the template mail to facilitate the collection of revisions, but personalize as much as possible before sending it.
Corresponding To Review
Good or bad (and especially bad), make sure to respond all reviews. Your customers know seriously about their commercial experience. This also helps other clients to create confidence as a brand. Acknowledge and thank customers who leave a good review as it shows a level of engagement at the post-purchase stage.
Finally, you can use your review as an opportunity to improve your business as. Learn what you like and have improved in it. Reviews have always been a valuable data to business.
Codiant Biztech helps your business stand out from the competition, generate more traffic, and ultimately generate more sales.Any business looking to expand its local influence, popularity, and profitability should use Google My Business. As a free and easy-to-use tool, "Google My Business" is a tool that companies large and small can use in their online marketing strategies. The benefits of "Google My Business" are enormous. Codiant Biztech always spends time optimizing and managing their clients’ company profile to get more coverage and sales from prospective customers.
Although the benefits of Google My Business are vast, and companies who take the time to optimize and manage their profiles are more likely to gain more reach and sales from nearby customers.Local marketing is aimed at people in smaller geographic locations and the "Google My Business" feature can help you achieve this. However, to rank on top, you need to engage regularly, and you must continuously optimize your Google My Business list. Using the best social media management tools, you can easily maintain a consistent presence on Google My Business.